WHO ARE WE?

Hey there! We’re a small, family-run business based in Newcastle, NSW. I’m Skye, and alongside my husband Gab and our two little ones, Gigi and Alby, we’ve created 11:11 Beauty Pro to provide you with the best brow and lash supplies.

Our Story
In 2022, we took the plunge and decided to make our dream a reality. We named the business 11:11 to honour my mum, who passed away in 2020. It holds so much meaning for us—it’s a reminder to live life fully and not wait for the “perfect moment.”

My Beauty Journey
I’ve been in the beauty industry since 2010 and really discovered my passion for brows and lashes in 2019 when I opened my own brow and lash studio. I was always struggling to find a local one-stop-shop that stocked the latest products, so I created 11:11 Beauty Pro to fill that gap—for myself and for all of you!

Gab’s Role in the Biz
Gab’s background is in plumbing, but he’s now on board with helping us grow the family business. You’ll often see him making deliveries with our daughter, Gigi and son, Alby tagging along for the ride. Don't be fooled! Gab’s got a surprising amount of knowledge about the beauty industry—thanks to YEARS of me constantly chatting about it! 😄

Our Vision
We’re focused on building a community for beauty professionals, and we wanted to offer something special for our Newcastle and Lake Macquarie salons. That’s why we offer same-day local delivery Monday-Friday (yes, we’re that fast!). We also ship Australia-wide and internationally, so no matter where you are, here at 11:11 - we’ve got your back!

Thank You for Supporting Our Dream
Your support means everything to us. It allows us to grow, and for that we are just so grateful. We’re SO excited to continue packing orders with love and care for you and just love meeting and getting to know you all more! Thank you for being a part of our journey and helping our small family business thrive 💜